Moses sat from morning to evening meeting with people. He was worn out, and the line waiting for his attention never stopped. Time is limited. Needs are not.

Jethro, Moses' wise father-in-law, recognized the problem. Not a capability problem. Moses was capable. A sustainability problem. Too many needs, not enough time. His counsel was simple: change how you meet with people.

As a coach you may feel your problem is the opposite—not enough clients, not too many! I get that. But consider this: how many people are you not reaching because they assume you're too busy, too expensive, or because one-on-one coaching feels intimidating? I know there would be more people on my list if I simply had more time and a more accessible price point.

Group coaching is worth a serious look. Here's why.

You coach five to ten people in one hour instead of five to ten hours. The same time investment reaches significantly more people.

You can charge each participant half your individual rate and still earn far more per hour than individual coaching. That lower price point gives prospective clients a real choice, between a group process at one price and individual coaching at another. You remove a price barrier without lowering the value.

A group can actually feel “safer" to someone new to coaching. A one-on-one process can feel exposed. A group normalizes the experience and reduces the threshold to get started.

And the effectiveness? Still strong. "As iron sharpens iron, so one person sharpens another" (Proverbs 27:17). Participants sharpen each other. Individual attention is not the only source of insight in the room, and sometimes the peer dynamic produces a different and more powerful kind of growth than one-on-one work alone.

Jethro didn't ask Moses to care less. He asked him to build something that could carry more. Group coaching is one way to do exactly that.

Grace & Peace,

Keith Webb